I’ve worked with the team at Cofamilies for over three years. During which time we developed products in an increasingly mobile landscape, translating the web application functionality to a great mobile experience.
As a small startup the key was to design a product that was easy to sign up for and use within minutes. We spent a lot of time designing a fast and effective on boarding experience. Resulting in many thousands of sign ups with great customer retention, driven by a short and heavily automated sales cycle.
You'd be surprised how many people still print the calendar and stick it to their fridge. This makes the product span a large variety of platforms, from a sheet of paper to mobile check ins. The mobile app is the most convenient way to check events and their status, whereas the larger screen on a laptop makes it great for managing multiple calendars.
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