I joined the FaithStreet team as Lead Designer during the last month of the TechStars NYC program. During the two years I worked there we developed a wide range of products. From a full-fledged online giving solution to the web publication OnFaith.
Some of the key projects I worked on are: leading the corporate rebranding process; optimising conversion funnels of first time and recurring donors; designing a mobile-first responsive web app.
acquiring a web publication
In late 2013 we acquired the web publication OnFaith from the Washington Post. Redesigning the full site with a very small team in just a few weeks. We have since doubled its traffic. The immediate and continuing response (even from competitors) has been admiration, of both the aesthetic and the writing.
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