REBRANDING IN 5 DAYS
We started off by creating a brand brief. This covers everything such as company values, stakeholders and value proposition. By doing such an exercise you get a well defined view of what the company is all about. Providing clear direction to the visual branding. Given the younger target audience and the fact StartMonday would open their HQ in Amsterdam, we went with Dutch orange as the primary color. Followed by two vibrant support colors in combination with playful typography.